I could write a whole page on the benefits of exercise and nutrition but that will quite frankly bore the pants off most people....
So I'm not.
What I will say is something that is much more real.
In an age where childhood obesity has risen 250% in the last 30 years (Whittmeier et al, 2008) and the Department of Health's 2008 estimate of 56% of the UK population will be obese by 2020 can we ignore that our current lifestyles are not working?
I can do park run with my daughter who is 4 and not be out of breath.
Pick her up when she has fallen,
Carry her to bed when she is sleep in the car on our drive home.
Play football with my son and chase in the garden.
These are the activites that FitterFaster allows me to do each and every day.
It is not about running a marathon or climbing a mountain.
For me it's about being there for my children and providing an example of health for them in the future.